Women writers at war over fake book reviews on Amazon Read more:
Author Rosie Alison became so incensed by a series of barbed reviews on the website that she called in investigators to see if rival publishers were behind the stinging criticism
Guidelines set by Amazon state that reviews should not be posted by anyone with a financial interest or a competing book.
But the online giant accepts anonymous reviews from anyone with a customer account.
This has led PR firms to provide favourable reviews of new books, at a price.
Nathan Barker, of Reputation 24/7, offers a service starting at £5,000.
He said: ‘First we set up accounts. For a romance novel we’d pick seven female profiles and three males.
‘We’d say we like this book but add a tiny bit of criticism and compare it to another book.’
Mr Barker claims this is common practice among publishers.
© Daily mail
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